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Google Ads

With Google Ads, you can monitor and optimize your digital campaigns month by month, strategically positioning yourself in front of potential customers and securing a competitive edge by being the first choice.

Introducing the team at JA Media

Google Ads is here to position you in the top searches and help you become the primary choice for customers seeking your services.

By using Google Ads, your advertising campaigns can meet your expectations, as they are built on audience segmentation and keyword targeting, ensuring enhanced visibility for your website and generating increased traffic that translates into more sales.

We have a team of top-notch professionals ready to assist you in enhancing your digital campaigns and expanding your reach to your target audience. Take advantage of this to achieve success in the face of competition.

Google Ads

What is Google Ads?

Google Ads stands out as one of the premier tools provided by the giant Google to benefit millions of businesses by promoting their SEM campaigns on the internet. This ensures a swift reach to their customers, leading to a significant increase in sales and/or services.

Why use Google Ads?

Using Google Ads offers numerous benefits that will help your campaigns generate the desired traffic, ultimately making you more recognized by your customers.

  • Captivate your customers.
  • Advertise your campaigns globally and locally.

  • Reach the right people at the right time.

  • Promote your products or services at a lower cost.

  • Segment your audience.

  • Helps you position yourself through keywords.

  • Increase your sales and/or services.

  • It is one of the best traffic channels.

Google Ads Mobile
Google Ads samples

What does JA Media offer to successfully use Google Ads?

JA Media assists you in optimizing your digital campaigns more effectively, capturing the attention of a larger audience and ensuring that your brand meets the desired expectations. That’s why we provide:

  • Identifying keywords used by potential customers in the search for products and/or services.
  • Optimizing and managing a campaign regularly.
  • Designing a strategic plan to attract, persuade, and convert users into potential customers.
  • Evaluating and analyzing your business or brand.
  • Implementing landing pages to maximize investment returns.
  • Effective use of text ads.

We share some tips for using Google Ads

  • Develop a strategic and specific plan for Google Ads.
  • Structure your plan and Google Ads campaigns appropriately.
  • Conduct a thorough study of both keywords and negative keywords.
  • Wisely use keyword match types.
  • Always segment your Google Ads campaigns.
  • Schedule your ads.

The most commonly used tools for Google Ads

  • Google AdWords Editor
  • Google Ads Keyword Tool
  • Ad Preview Tool
  • Google Tag Manager

Frequently Asked Questions

Currently, there are three types of Google Ads campaigns:

  1. Search Network Campaigns: These are text ads that appear in Google search results when someone is searching for a product and/or service that your company offers.
  2. Display Network Campaigns: These are image ads that appear on websites or apps, targeted to potential customers.
  3. Video Campaigns: These are video ads, typically lasting between 6 to 15 seconds, and often appear before the desired video on YouTube.
Both advertisements are always paid when a user clicks on the ad. There are also other payment models, such as cost per impression, where you pay based on the number of times your ad is displayed, and cost per engagement, which is paid when a user completes a predefined engagement.
If you are considering using Google Ads, at JA Media, we have a team of professionals who can guide you step by step and provide assistance in creating your next campaign.